Social media that feels real, not exhausting.
We focus on consistent, authentic content that builds real relationships – not viral gimmicks or vanity metrics.
From DIY guidance to full hands-off management – choose what fits your style and budget.
Need a more customized package? Don’t have images or content? ClickBFF can work with you. Let’s create something exclusively for you and your business.
No cookie-cutter content or ‘post 3 times a day’ generic advice. Every strategy is built for your specific audience and goals.”
Depends on which package you choose! The Content Calendar Pro gives you the roadmap and you post yourself. The DIY Toolkit includes some hands-on help. And if you want full hands-off management where I handle everything, that’s available too – we’ll discuss what level of support fits your life during our call.
All the major ones – Instagram, Facebook, TikTok, LinkedIn, YouTube, etc. During our strategy call, we’ll figure out where your audience actually hangs out so you’re not wasting time on platforms that don’t matter for your business. Most of my clients focus on 1-2 platforms and do them really well.
bsolutely! Part of the process is figuring out how you want to sound online. We’ll look at what feels natural for you and your business, then create content that doesn’t make you cringe when you read it. No corporate-speak unless that’s actually your vibe.
I research what’s trending in your specific niche, look at what your successful competitors are doing, and combine that with what actually converts for businesses like yours. No guessing – just strategy based on what’s actually working.
Not a problem! There are tons of ways to create engaging content without showing your face. We can work with what you have – even iPhone photos can look amazing with the right strategy and editing.
Nope, and anyone who promises that is lying to you! What I can promise is consistent, strategic content that builds genuine engagement with people who might actually become customers. Viral moments are nice, but paying customers are better.
Social media is a marathon, not a sprint. You might see engagement pick up within a few weeks, but real business results (like inquiries and sales) typically take 2-3 months of consistent posting. The good news? Once it starts working, it really works.
Life happens! We can adjust your package with 30 days notice. Need to pause for a busy season? No problem. Social media should support your business, not stress you out.
For the full management package, yes. For the other packages, I’ll teach you the best practices for engagement, but the day-to-day responding is up to you. Nobody knows your business like you do!
Taking your first steps as a small business owner into the digital world can seem scary and sometimes even overwhelming. Starting Social Media for Small Business is much different than running a personal page. These are some of the tips I share with my clients (and not clients) when they are just first starting out.
I can assure you that it is not and can even be a fun space to share the love of your craft and what you do.
Now, I understand watching content creators and thinking “wow, I can never be that creative” or “how do they even know what to post”, it’s okay. I promise you that once you take those first few steps, it’s going to be easy peasy.
Social media is just that, social! It’s a place to exchange and share ideas, to entertain
to connect with other people…read that again … CONNECT with other PEOPLE! It’s a space to be as creative as you’d like. It’s also a space to learn and become inspired. This is probably one of my favorite things about social media, the inspiration that comes from other people halfway across the globe. It never ceases to amaze me.
Now, what social media isn’t: Social media is NOT your storefront. It is not a space to push your products or even a space to “sell”. This is why you have your own website for that. There is nothing worse than logging in at the end of a long day to relax on social media and see someone try to sell you their services or wares. It actually does the opposite of its intended purpose and pushes away your customers. If you are using social media as a storefront, please stop right now. Get your own domain name and set up your own eCommerce site. If you need a website, you can get a domain name here. It’s supported by me and my team and if you need help, you can reach out to a friendly team ready to help.
It really is simple, even if you use something like Etsy to begin. As a side note, while starting on Etsy is not bad, you should always aim for your own website. Its your own space, your own rules and you are not at the mercy of another giant corporation.
To add, social media is should also NOT be a place you rely on to connect with your customers. While it is awesome that there is a space where there is already a built-in audience, it should never be your only space. Imagine if a social media giant like Instagram or TikTok stops working tomorrow or even bans you, how would you connect with your customers? This is why you need your own website and a dedicated place where you connect with your own clients. Think of it like this, social media is borrowed land while you own the land on your website, You are the Boss!
This may seem like a no-brainer, but this will do a few things. For starters, it’s going to see if there is already a business name functioning under your name. Now, usually, if you have two different products, there shouldn’t be an issue, but if the name is a registered trademark, already working with a large clientele or following, you may run into some issues. If the name is already trademarked, I would highly suggest speaking to an attorney so you don’t run into any issues later.
Now, if all is good, claim your name. You don’t even have to use it right now, just make sure you have it under your control. I have to make this one disclaimer as a business owner myself, as you start growing your page, you will have lots of scammers trying to gain access and hack your account. They may even open duplicates with a slight variation of your name to confuse your followers. I highly recommend 2-step factor authentication to help secure your account. This can be done from your profile and then going to settings.
Do you have a website? If yes, congrats, you’ve already got this step covered. If you don’t, what are you waiting for? A website is an important asset to your business. It is the space that reflects not only your business but yourself and how you are different
from everyone out there.
If you don’t have a website, I got you covered. You can purchase one here.
So you don’t know how to build a website? No worries, here are the elements that I recommend you have so you can create an amazing site that is inspired by your uniqueness. First, get WordPress hosting (the most popular in the industry), and then I recommend you get a plug-in called Elementor. This plug-in allows you to drag and drop elements to build your site. For your eCommerce, WooCommerce is my favorite. It’s easy and will guide you step by step on how to add products and set up your storefront. If you ever need help or guidance, I can also help and even create your own site so you will be ready to go sooner rather than later.
So why a color palette over a logo? I think we spend a lot of time on logos and we don’t use it as often. As a matter of fact, when starting your social media, I recommend using an image of you, the creator, over your logo when branding your social media. Why do I recommend this? Consumers have grown increasingly savvy when it comes to ads and when someone is trying to sell to them. What consumers want now is an intimate connection with the business they plan on purchasing from so a potential client or customer is more likely to purchase from a small business whom they think they know or recognize and has seen their face on their site or social media page.
On the other hand, honing in on your color palette will help create templates and postings with a more cohesive look. Colors are wonderful to make your business look professional and invoke the voice you want to portray. I love using Canva to set up social media templates with my brand colors. These templates allow you to have a more put-together look when creating posts for your social media. There is a website that I love recommending to my clients when undecided about colors, Coolors.co.
Now, before you go off creating random posts and start sharing all those wonderful things you do, I want you to take a moment and think about what your goals are for posting, and no, you can’t say more sales. I want you to post with intent, not for the sake of just posting. Before you post, I want you to create a category for each post and think about where it’s going to fall under.
Well, these are the reasons or types of posts you are going to share on social media. Each post should fall under one of your chosen categories. Some businesses may have 4 or 5, but you chose what works best for you and your audience.
I’ve done some homework for you. Below you are going to find a few categories that you can use. This means, whenever you post something, I want you to ask yourself “Which category does this fall under?”
Now, every time you post, your post should fall under one of these categories. This is not only going to make your profile informational but it’s going to make it easier for you to come up with content.
If I ask you, who is your target audience, you may say “every one of course” and I am here to tell you that you will set yourself up for failure unless you have the same marketing budget as Coca-Cola, your budget needs to be laser-focused on your ideal customer.
I want you to think about who your ideal customer or client is. Not just, basic demographics like age, gender, and location, but really get into their heads and tell me everything about them.
Here is a quick form you can use to create your ideal customer, we are even going to name them:
You can add and remove to the list, but the goal is to really get into their heads and know who they are down to what they are looking up online, where they hang out, and on what they are posting on their social media pages. I want you to know what is on their recommended pages on their pages.
Don’t forget to name your ideal client. First name and last name 🙂 This is going to make it easy for you to get into their heads when you plan any marketing campaigns, including ads.
ProTip: Once you have your ideal person, then you know what hashtags to hit on so you can be found by your ideal client.
Prepare! Before you begin your social media presence, you NEED to have a place where potential clients can find you or even learn more about you.
Once you claim your social media handles (for example @MichelleMeloDigital)and you begin posting, be social! Dedicate some downtime to interacting with people, including your ideal clients.
Become familiar with your ideal client and really get to know what makes them tick.
Best of luck!
