Hi, I'm Michelle - Your Marketing Translator

Not your typical tech-bro marketing guru

Header Digital Audit and SEO for small business owners

I Turn Marketing Confusion Into Clear Results

Let me guess – you’ve been burned by marketing “experts” who speak in buzzwords and sell you complicated systems you don’t need. Or worse, you get ghosted by someone who just collected your money and now refuses to respond to your emails. I get it. That’s exactly why I started ClickBFF.

I’m a West Virginia-based digital marketing strategist who believes marketing should make sense, not give you a headache (or anxiety). My clients don’t come to me because I use the fanciest tools or speak the latest jargon, they come because I explain things in plain English and actually get them results.

My Story

I didn’t start out as a marketing expert – I became one out of necessity.

I started a holistic healing business and quickly discovered that most marketing agencies make big promises but deliver headaches. After being burned by agencies that over-promised and under-delivered, I realized I needed to learn how to do it myself. So I did.

While living overseas, I began helping other entrepreneurs start and grow their own businesses. I was designing websites, creating marketing strategies, and teaching business owners how to cut through the noise and focus on what actually works. Word spread, and soon I was getting referrals from people who appreciated my no-nonsense approach.

Settling in Jefferson County, West Virginia, I am looking forward to doing the same for local businesses. I see and feel the entrepreneurial spirit and it’s so exciting. 

I built this business the old-fashioned way – through referrals and word-of-mouth from business owners who finally found someone who spoke their language.

I’m based in Jefferson County, West Virginia, where I serve local businesses with in-person consultations and photography services. But I also work with clients across the country who are looking for marketing strategies that actually work without the overwhelm.

When I’m Not Helping Organizations Grow

You’ll find me exploring Jefferson County’s local spots, gardening to help pollinators or hosting a super secret podcast. Oh, and probably drinking a big cup of coffee. 

Michelle Melo sitting at desk at offices of Michelle Melo Digital, Digital Consultant for Small business owners

What Makes Me Different

I speak human, not marketing-ese. No “synergistic omnichannel experiences” here. I’ll tell you exactly what you need and why.

I focus on data that matters. Forget vanity metrics. I track the numbers that actually impact your bottom line.

I’m not trying to impress other marketers. My goal is to help your business grow, not win industry awards for being clever.

I add a creative spark. Marketing doesn’t have to be boring. A little personality goes a long way in making your business memorable.

Mission Statement

To empower small businesses, nonprofits, and events with simple, approachable digital solutions that create visibility, growth, and confidence — all while keeping the process friendly, supportive, and stress-free.

Ready to Work Together?

No pressure, no sales pitch – just honest advice about what would actually help your business grow.

Telephone: (571) 609-6644                

Email: Hello@ClickBFF.com